How to Create Your Own Beer Advent Calendars To Sell This Christmas

by Chris Holleran
Create Your Own Beer Advent Calendars to sell this Christmas

Everyone loves the idea of receiving a Beer Advent Calendar and with the rise of interesting and alternative Advent Calendars being sold across the land, there has never been a better time to get your business involved. 

Here at Beer Box Shop, we have created a uniquely designed Beer Advent Calendar for our customers to fill with their own range of beers and more. These filled advent calendars are then perfect for selling over the counter in your breweries, bottle shops, taprooms and anywhere else that comes to mind (lots of our customers attend Christmas markets throughout November and December).

The purpose of this blog is to showcase to you our own Advent Calendar Design, however before we get to that let's take a brief look at the history behind Advent Calendars.

A Brief History of the Advent Calendar

The first practical advent calendar traditions hail from Germany, as so many of our modern Xmas traditions do. Days were counted down through the use of chalk markings on walls as well as the burning of a candle each day. The first known hand made advent calendar was created in 1851. Printed Advent calendars then began to appear from around 1902 but the innovation of adding small doors for each day did not occur until the 1920s, pioneered by Gerhard Lang from 'Reichhold & Lang' printing offices. The popularisation of the advent calendar as we know it today is often credited to American President Dwight D. Eisenhower who released photos of his grandchildren opening one during his terms as President and by 1958 chocolate-filled Advent Calendars were readily available to the masses.

Our 24 Beer Advent Calendar Gift Box

Get your Beer Advent Calendars Here

The modern surge in more exciting and valuable advent calendars is where our design for a 24 Beer Advent Calendar comes in. We want our customers to be able to offer and therefore upsell their beers as part of this lucrative Christmas industry. Our design is simple to assemble and can be loaded with bottles, cans, merchandise, snacks and anything else you wish to include!

The Components

Each of our Advent Calendar Boxes is provided flat packed in 3 separate parts.

  • Firstly there is the outer box. This is a simple to construct box that forms the actual calendar once assembled. It features our 2 colour flexo printed design.
  • The second piece is the internal tray which acts as the base for housing your bottles, cans etc.
  • Lastly is a set of pre-assembled dividers which pop open with ease. These dividers create individual pockets for each window of the advent calendar which combined with the tray.
Each Advent Calendar consists of an outer box, a tray and pop up dividers

Advent Calendar Outer Box Construction

Constructing the Outer Box

The first step towards the finished 24 Beer Advent Calendar is to assemble the outer box. This will house the tray, dividers and all bottles & cans etc upon completion.

  • Step 1 - Lay the outer box somewhere flat and push the long edges together to pop open the box. Make sure to orientate the box so the printed 'Chimneys and Candy Canes' game is the top panel.
  • Step 2 - Fold the 2 smaller flaps inward so they meet in the middle and effectively close one end of the outer box. Then fold the large end panel up and fold the tab down and insert into the top edge of the box. Effectively closing that end of the outer box
  • Step 3 - Fold the secure locking tab up first and then fold along the middle score line so the end section of the tab is at 90 degrees to the base part. Then insert the locking tab down into the gap along the top edge of the large panel from step 2.
  • Done - Once the above steps are completed to the box can be put to one side ready for loading with the assembled tray and dividers.

Advent Calendar Tray Assembly

Our advent calendars feature a large tray that, when assembled, will form the base for the contents of the calendar. The tray secures the dividers in place and allows the content to be slid into the outer box with ease.

  • Step 1 - First fold both the long edge flaps up 90 degrees. Then fold the short tabs inward 90 degrees so they run in line the with short edges. Once this is done fold up both the short edge flats 90 degrees to stand tall.
  • Step 2 - Fold the now standing short edge flaps down over the long edge tabs. The flap at each short edge should fold down and secure into pre-cut holes in the tray base. The short edge flaps also have two score lines in the middle that should create a smooth flat level top edge along the folded down short edges.
  • Step 3 - Now the short edges are in place repeat the same process for the long edge flaps. Folding both over and down, slotting into pre-cut holes in the tray. Again these long edge flaps have two score lines that should create small flat top edges along all of the tray.
  • Done - If the above steps are done correctly the entire tray should now have a smooth flat top edge all the way around. Some gentle pressure may be required along the edges to push the scores into a flat position.

Constructing the pre assembled advent dividers

Constructing the pre assembled advent dividers

Pre Assembled Divider Construction

All of our Christmas Beer Advent Calendars come with a pre-assembled set of internal dividers. These go on to create the individual pockets using for housing your beers and more!

  • Step 1 - Stand the pre-assembled dividers up with the indented edges toward the bottom. Now push the dividers together at each end.
  • Step 2 - With enough pressure from each edge the dividers should spring open ready to be inserted into the already constructed tray.
  • Step 3 - Take the dividers and insert the shorter side into the short side of the tray. Small indentations along the short side of the dividers should align with holes along the short side of the tray. The portion of the divider below the indentations should then slot into the holes in the tray. Repeat this along both short edges of the dividers and tray.
  • Done - If inserted correctly the dividers should now sit neatly in the tray below with the indentations along the divider edges resting neatly along the sides of the tray.

Filling your Advent Calendars

This is the fun part! Now the tray and dividers are fully assembled along with the outer box, you can start filling the advent calendars ready for sale.

  • Step 1 - The tray and dividers form the individual pockets for the advent windows. You can begin to fill each compartment with your beer (or cider, kombucha, merchandise, snacks and more) bottles & cans and anything else you would like to include. Once all the pockets are filled you can slide the complete tray into the outer box. Ensure the advent windows are at the top and the tray slide in at the bottom.
  • Step 2 - Once the loaded tray is fully inserted into the outer box, seal the open side where you inserted the tray as you did for the opposite side.
  • Done - Now the outer box is sealed and chock full of delicious treats your advent calendar is ready for sale. 
Each Advent Calendar consists of an outer box, a tray and pop up dividers

Following the above steps, you will be able to construct and fill your very own Beer Advent Calendars with ease, ready to sell in the run-up to Christmas!

Buy Your Christmas Beer Advent Calendars Here



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